Privacy Policy

1. Introduction

Jade Heritage is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore. This policy explains what data we collect, how we use it, and your rights regarding your personal information.

2. Data We Collect

We collect personal data only when you voluntarily provide it through our inquiry form:

• Name — to address you in our response
• Email address — to reply to your inquiry
• Phone number (optional) — to contact you if requested
• Inquiry message — to understand and respond to your request

3. How We Use Your Data

Your personal data is used solely for the following purposes:

• Responding to your product inquiries
• Providing information about jade pieces you have expressed interest in
• Arranging private viewings or consultations if requested

We do not use your data for marketing purposes unless you explicitly opt in to receive updates.

4. Data Sharing

We do not sell, rent, or share your personal data with any third parties. Your information is used exclusively by Jade Heritage to respond to your inquiries.

5. Data Retention

We retain inquiry data for a maximum of 24 months from the date of submission to facilitate follow-up communication. After this period, your data is securely deleted unless you have an ongoing business relationship with us.

6. Cookies

Our website uses the following types of cookies:

• Essential cookies — required for the website to function properly (session management, security). These cannot be disabled.
• Analytics cookies (Google Analytics 4) — used to understand how visitors interact with our website. These are only activated with your consent.

We do not use advertising cookies or tracking pixels.

7. Your Rights

Under the PDPA, you have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate personal data
• Request deletion of your personal data
• Withdraw consent for data processing

To exercise any of these rights, please contact us at kbtan777@yahoo.com.sg. We will respond to your request within 30 business days.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. All data is transmitted via HTTPS/TLS encryption and stored in secured databases.

9. Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact us at kbtan777@yahoo.com.sg.